FAMILY DOLLAR brand guidelines

I worked with the creative team at Catapult Marketing to reinvent Family Dollar's brand visual identity and voice.
We applied the brand's new look and feel across print, in-store and online creating a seamless and consistent experience.
The brand guidelines are used to also help establish a stronger partnership with suppliers to bring customers the right
products at the right time, and value-driven content and solutions.

Examples shown illustrate the new mission of the brand as well as new identity work.