Family dollar - BRAND REFRESH
Family Dollar tasked Catapult with refreshing their brand because their image had become outdated and misleading
to the type of service and products they provide. Ultimately Family Dollar needed a makeover to help increase sales
and make themselves have a stronger a personality and a reason for shoppers to come back time after time.
before / after family dollar in-store
In-store signage, displays, shelf strips, price points, were all inconsistent and didn't have a cohesive look and feel.
We created new brand logos to stand out in the value channel and make the Family Dollar brand orange more ownable and in the forfront. We emphasized the Everyday Low Prices tag that Family Dollar stands by.